Goshoku Ika No Sugata Age Fried Squid Snack Mentaiko Mayonnaise

This is the version of Ika No Sugata Age that covers two of the most reliable flavor combinations in Japanese snack culture at once.

Mentaiko — spicy salted pollock roe — and mayonnaise are a pairing that shows up across convenience store onigiri, pasta, toast, and countless other applications precisely because the two work so well together: the sharp, spicy brininess of the roe and the creamy richness of the mayonnaise balance each other in a way that neither achieves alone.

Applied to the crisp fried squid base of Ika No Sugata Age, the combination adds a third layer of umami — the squid underneath, the mentaiko seasoning in the coating, and the rounded creaminess of the mayonnaise powder pulling it all together.

The heat from the mentaiko is present but measured: a mild, pleasant spice rather than the direct chili heat of the Hot Chili version, building gradually and leaving a lingering warmth rather than an immediate hit.

This is a collaboration with Kanefuku, one of Japan’s most established mentaiko producers, based in Fukuoka where the best-known Japanese mentaiko originates.

The involvement of an actual mentaiko maker rather than a generic seasoning supplier shows in the flavor — more specific and more convincing than a straightforward powder seasoning would be. Four pieces to a bag, and considerably harder to stop at one than the bag size might suggest.

About this item
Item Name : Ika No Sugata Age Mentaiko Mayonnaise
Brand : Goshoku
Item Form : Processed Fish Food
Number of Items : 4 Counts (Pack of 1)