Meiji Apollo Chocolate

Meiji’s Apollo Chocolate has been a fixture of Japanese candy since 1969 — a small, cone-shaped piece with strawberry chocolate on top and milk chocolate on the bottom, instantly recognizable and essentially unchanged in the more than five decades since it first appeared on shelves.

The shape is the story.

When Meiji developed Apollo, the Apollo 11 mission had just achieved the first moon landing, and the conical form of the spacecraft became the template for the chocolate’s design.

The name came earlier still — Meiji had registered it before the mission, drawing from the Greek god Apollo — but the shape and the moment converged in a way that gave the chocolate a mythology it has carried ever since.

Each small piece holds two distinct flavors in one bite.

The upper section is strawberry chocolate: sweet, fruity, and slightly tangy, with a pink color and a gentle berry aroma that makes it immediately appealing.

The lower section is milk chocolate: smooth, creamy, and familiar, providing a rounded base that softens the brightness of the strawberry above it.

The two layers meet cleanly in the middle, and the contrast between them is what makes Apollo more interesting than either flavor would be on its own.

The box format — small, vertical, and decorated with the signature strawberry pattern — is one of the most recognized in Japanese confectionery.

Occasionally, a star-shaped piece appears among the standard cones, a small surprise that has become part of the Apollo experience for generations of Japanese candy fans.

About this item
Item Name : Apollo Chocolate
Brand : Meiji
Item Form : Semi-Chocolate
Number of Items : 46g (Box of 1)