Meigum Gaburichew Soft Candy Ramune

Gaburichew is built around a verb.

Gaburi is the sound of biting into something — a big, committed bite rather than a nibble — and chew is exactly what it says.

The product is a thick stick of soft candy, sold singly for a few tens of yen in Japanese dagashi shops, and it is designed to be bitten into rather than sucked.

The texture sits between a taffy and a chewing gum: dense and resistant at first, then yielding, and it keeps going for a long time.

Ramune is the flavour, and in Japan that word means something specific.

It descends from lemonade, filtered through Japanese pronunciation in the Meiji era, and now denotes the clear soda sold in marble-stoppered bottles at every summer festival — bright, faintly citrus, and a flavour category in its own right rather than a reference to any one fruit.

In a chewy candy the ramune reads sweeter and rounder than it does in a fizzing tablet.

Meiji Chewing Gum has made Gaburichew since the 1980s, and the brand has grown into a substantial range: grape, cola, melon, a stronger koi line, a mini version in bags, and a mochi-textured spin-off.

Each stick is a standard 12 g.

The character printed on the wrapper changes regularly, which is part of why Japanese children keep buying them.

About this item
Item Name : Gaburichew Ramune
Brand : Meigum (Meiji Chewing Gum)
Item Form : Candy
Allergens: Milk, soybean, gelatin
Number of Items : 1 Stick (Pack of 1)