Morinaga Potelong Potato Snacks Uneven Length

These are Potelong sticks that broke.

Morinaga makes the product as uniform batons packed upright in a cup; the ones that snap during production cannot go into that pack, so they are collected and sold in a bag instead — same recipe, same seasoning, same potato, different lengths.

Nothing about the taste changes, and the price reflects the shape rather than the quality.

What is inside is the standard Potelong.

Baked rather than fried, which is unusual for a potato stick and produces a dry, light zakuzaku crunch rather than the richness of a deep-fried snack.

The seasoning stays plain — salt and soy sauce with a savoury powder underneath — on Morinaga’s argument that a simple flavour is what lets you finish a whole bag without tiring of it.

Japan has a word for this category: wake-ari, meaning there is a reason, and buying wake-ari is a small point of pride rather than a compromise.

Manufacturers sell the broken pieces openly, shoppers seek them out for the price, and nothing goes to waste.

The bag holds 65 g, more than the standard cup. Potelong has been in Morinaga’s range since 1979.

About this item
Item Name : Potelong Uneven Length
Brand : Morinaga
Item Form : Snacks
Allergens: Wheat, soybean, pork
Number of Items : 65g (Box of 1)