Eiwa Blueberry Marshmallow

Eiwa has been making marshmallows in Nagano Prefecture since 1952, and blueberry is one of the flavors the brand is most associated with.

The construction is the detail that sets it apart from most marshmallows: rather than a simple flavored foam, each piece contains a blueberry jelly center — a small pocket of concentrated fruit gel inside the soft, airy shell that changes the eating experience from start to finish.

The marshmallow itself is light and pillowy, with the gentle resistance and clean melt that Eiwa’s formulation has refined over decades.

Bite through it and the blueberry jelly inside releases — sweet, slightly tart, with the color and flavor of concentrated blueberry fruit juice rather than a generic berry flavoring.

The combination of textures — soft foam giving way to a yielding, jammy center — is what makes the format more interesting than a uniformly flavored marshmallow.

Zero fat, with the natural sweetness of starch syrup and sugar as the primary flavor carriers alongside the blueberry.

The kind of snack that appeals across ages — light enough to eat several in a row, satisfying enough to feel like something. From Eiwa, Japan’s most established marshmallow specialist.

About this item
Item Name : Blueberry Marshmallow
Brand : Eiwa
Item Form : Marshmallow
Number of Items : 75g (Pack of 1)