Ginbis Shimi Choco Corn Puff Snacks

Shimi means soaked in, and that is the whole idea.

Most chocolate snacks coat the outside; Ginbis Shimi Choco Corn lets the chocolate seep into the puff itself, so it runs all the way through the star-shaped pieces rather than sitting on the surface as a shell.

The result is a snack that is chocolate through and through, with a light sakusaku crunch that shatters and then dissolves — somewhere between a cereal and a chocolate bar, and better as a snack than either.

The soaking has a practical consequence that Japanese buyers value highly.

Because the chocolate is inside rather than on top, Shimi Choco Corn barely marks your fingers, even in the heat of a Japanese summer, and Ginbis distributes and stores it at room temperature all year round.

That is rare for a chocolate product here — most spend June to September being carefully kept below 28°C.

The base is corn grits with whole wheat flour worked in, which gives the puff a toasted, slightly nutty depth underneath the cocoa, and each bag carries 90 mg of calcium and 2.0 g of dietary fibre.

The corn used is segregated from genetically modified crops at every stage of handling.

Ginbis is the company behind Tabekko Dobutsu, and Shimi Choco Corn is its other long-running staple — a fixture of Japanese supermarkets and a common sight in school lunchboxes and office drawers.

The 60 g bag is the standard size, meant to be opened and finished rather than rationed. Good on its own, and very good over a bowl of cold milk.

About this item
Item Name : Shimi Choco Corn
Brand : Ginbis
Item Form : Snacks
Allergens: Milk, wheat, soybean
Number of Items : 60g (Pack of 1)