Goshoku Ika No Sugata Age Fried Squid Snack Mayonnaise

Where the Hot Chili version of Ika No Sugata Age goes for heat, the Mayonnaise version goes for richness.

The same crispy fried squid base — made at Goshoku’s Kure factory in Hiroshima, using a squid processing method unchanged for over six decades — is here paired with a mayonnaise-flavored seasoning that sits closer to okonomiyaki than it does to a plain condiment.

The seasoning is more layered than the name might suggest.

Mayonnaise powder provides the creamy, slightly tangy base, but pickled red ginger, aosa seaweed, and green onion are worked into the coating alongside it — the same supporting cast that shows up on okonomiyaki and takoyaki across Japan.

The result is a flavor that reads as familiar and savory rather than simply rich: the mayonnaise pulls everything together while the ginger adds a faint sharpness and the seaweed brings a background oceanic note that reinforces the squid underneath.

Five pieces to a bag. The kind of flavor combination that tends to appeal to people who find the plain version too simple and the chili version too direct — a middle path with considerably more going on than the packaging lets on.

About this item
Item Name : Ika No Sugata Age Mayonnaise
Brand : Goshoku
Item Form : Processed Fish Food
Number of Items : 5 Counts (Pack of 1)

¥398

Additional information

Weight 48 g