Kabaya Tough Gummy Candy

Tough Gummy is the best-selling single gummy product in Japan, and the reason is in the name.

Kabaya formulates these harder and more elastic than an ordinary gummy — the pack’s phrase is kamu hodo uma, the more you chew the better it gets — so a piece holds out against the jaw rather than dissolving.

Gelatin carries that density, and a sour powder coating gives the first hit before the chewing begins.

The standard bag is three drink flavours: cola, soda, and energy drink.

That last one has no equivalent abroad as a confectionery flavour — Japanese energy drinks like Oronamin C and Lipovitan have a distinctive sweet-medicinal character that Japanese sweets reproduce as a recognised taste in its own right.

Together the three read as a vending machine rather than a fruit bowl, which is the point.

Large pieces, 100 g to a bag, and Kabaya sells it on the manzokukan — the sense of having eaten something substantial rather than picked at a snack.

About this item
Item Name : Tough Gummy
Brand : Kabaya
Item Form : Gummy Candy
Allergens: Wheat, gelatin
Number of Items : 100g (Pack of 1)