Koikeya Pure Potato Chips Rich Nori Shio

Koi means rich, and Koikeya has put the evidence on the ingredient panel.

Where an ordinary nori shio chip lists seaweed as one item, this one specifies three: suji aonori and usuba aonori at a stated 80/20 ratio, plus aosa on top of both.

Suji aonori is the premium grade, prized for a fine, intensely fragrant leaf; usuba brings a broader, softer green note; aosa is coarser and more openly oceanic.

Blending them is how Koikeya gets the aroma to fill the mouth from the first chip rather than arriving as a faint dusting.

That seaweed sits on a chip built to carry it.

Pure Potato is Koikeya’s premium line — 100% Japanese-grown non-GMO potatoes, sliced thick, fried so each piece breaks with a dry sakutto snap instead of shattering.

Nori shio is a light seasoning by nature, salt and seaweed and little else, so a thin chip leaves it with nowhere to go.

The extra thickness gives the potato enough sweetness and body to meet the seaweed halfway.

A small amount of chilli and a seafood extract run underneath, adding a savoury base that keeps the whole thing from tasting merely salty.

Aonori itself may be unfamiliar.

It is the fine green powder scattered over takoyaki and okonomiyaki, and it tastes nothing like the toasted nori sheets wrapped around sushi — grassy, marine, closer to fresh sea air than to anything smoky.

Koikeya invented this flavour category in 1962 with Japan’s first mass-market bagged chips, and this is the version where the company spends properly on the ingredient that made it.

About this item
Item Name : Pure Potato Rich Nori Shio
Brand : Koikeya
Item Form : Potato Chips
Allergens: Fish and shellfish
Number of Items : 52g (Pack of 1)