Meiji Apollo Chocolate Family Pack

Meiji Apollo Chocolate Family Pack is one of Japan’s most iconic and instantly recognizable chocolates — a bite-sized, cone-shaped treat that has been loved by children and adults alike since its launch in August 1969.

Now in a generous 12-bag family pack, it is the perfect way to share a piece of Japanese confectionery history.

Each tiny Apollo is a two-toned chocolate cone: a bottom layer of smooth, creamy milk chocolate topped with a vibrant pink cap of sweet-tart strawberry chocolate.

The combination of rich cocoa depth and bright fruity sweetness is perfectly balanced, and the small size makes each piece wonderfully snackable — one is never quite enough.

The shape itself has a story. Apollo chocolate was inspired by the Apollo lunar module — the spacecraft that made history with the first Moon landing in July 1969, just weeks before the chocolate’s release.

The name “Apollo” actually predates the space mission, having been trademarked by Meiji after Apollo, the Greek god of the sun — but the timing made the connection unforgettable.

Decades later, that same distinctive shape also inspired the creation of another Meiji classic: Kinoko no Yama was born from the same machinery, designed to see what other shapes could be made from the same system.

The family pack contains 12 individually wrapped mini bags, each holding 6 pieces. Each bag features one of 7 special collectible designs — part of Apollo’s long tradition of playful, charming packaging that has made it a favorite omiyage (Japanese souvenir gift) for generations.

About this item
Item Name : Apollo Chocolate Family Pack
Brand : Meiji
Item Form : Semi-Chocolate
Number of Items : 100.8g – 12 small packs (Pack of 1)