Meiji Kaju Gummy Candy Muscat

Kaju Gummy Muscat is about aroma rather than sweetness.

Meiji blends concentrated muscat juices selected for their aromatic compounds, and that is the whole point of the flavour — muscat grapes carry a distinctive floral perfume, closer to elderflower or rose than to ordinary grape, which is why the variety has lent its name to an entire category of aromatic wine.

In a gummy, where the chew holds the flavour in your mouth longer than a drink would, that perfume has time to open out.

Muscat occupies the premium end of the Japanese fruit market.

Shine Muscat sells at prices that make it a legitimate gift, and the pale green of the fruit reads here as a luxury signal in a way it does not in Europe.

This is the everyday version of that: no colouring at all in the ingredient list, so the pale green is the juice itself.

Like the rest of the range, the bag carries kajū 100 — one hundred percent juice by fresh-fruit equivalent — which means the fruit content, reconstituted to its original strength, accounts for the whole of what would otherwise be water.

There is no sour powder on the outside, nothing standing between you and the fruit, and the chew is softer than the al dente style that dominates the Japanese gummy aisle. 54 g to a bag, with 2,900 mg of collagen.

About this item
Item Name : Kaju Gummy Muscat
Brand : Meiji
Item Form : Gummy Candy
Allergens: Apple, gelatin
Number of Items : 54g (Pack of 1)