Meiji Kinoko no Yama Chocolate Biscuits Uji Matcha

Uji, in Kyoto Prefecture, is the region most associated with high-quality Japanese green tea — the same area that has supplied matcha for tea ceremony and traditional confectionery for centuries.

Meiji uses Uji matcha in the chocolate cap of this version of Kinoko no Yama, and the difference from a generic matcha flavoring is perceptible from the moment the box is opened.

The chocolate is a deep green, noticeably darker than the lighter, sweeter matcha chocolate found in most mass-market snacks.

The flavor opens with genuine tea bitterness — present enough to register clearly, softened by the sweetness of the chocolate base without being masked by it.

The balance lands somewhere between sweet and astringent, the way well-made matcha confectionery tends to: approachable enough for those who don’t normally reach for bitter flavors, satisfying enough for those who do.

Reviewers consistently note that the matcha flavor intensifies as you eat through the box, building rather than fading.

The cracker base is the same as the standard Kinoko no Yama — firm, malt-flavored, with a clean snap — and its mild saltiness provides a useful counterpoint to the matcha’s bitterness, keeping each piece from feeling one-dimensional.

The combination has made this one of the most popular seasonal variants in the lineup, and a natural choice for anyone looking for a Japanese souvenir that goes beyond the obvious.

About this item
Item Name : Kinoko No Yama Uji Matcha
Brand : Meiji
Item Form : Semi-Chocolate
Number of Items : 64g (Box of 1)