Sanritsu Genji Pie

Genji Pie is one of Japan’s most beloved and enduring snacks — a crispy, golden, heart-shaped palmier cookie that has been a staple of Japanese households since its launch in 1965. It is produced by Sanritsu Seika. Carefully baked in an oven using select ingredients, each piece delivers a satisfying crunch and a rich, lightly caramelized aroma that keeps you coming back for more.

The story of Genji Pie begins in Europe. The developer at Sanritsu Confectionery encountered the classic French pastry known as palmier during a trip to Europe and was struck by a single thought: how could this elegant, high-end treat be made accessible to everyone?

After returning to Japan, years of development and countless trials followed, ultimately resulting in something the industry had never achieved before — successful mass production of a hand-crafted heart-shaped puff pastry at an affordable price.

What makes that heart shape so special? It isn’t cut with a mold — it forms naturally as the pastry expands in the oven, which means no two pieces are exactly alike. Achieving this shape consistently at scale was considered nearly impossible, and Sanritsu was the first in the industry to crack it.

The quality speaks for itself: Genji Pie has earned the Monde Selection Gold Medal multiple times, including a 5-consecutive-year trophy — a first in Japan at the time. This is a cookie with decades of craftsmanship behind every single piece.

Each pack contains 10 pieces in 5 convenient 2-piece sleeves, making it easy to share, pack as a snack, or bring as a classic Japanese omiyage (souvenir gift).

About this item
Item Name : Genji Pie
Brand : Sanritsu
Item Form : Pie
Number of Items : 10 Counts (Pack of 1)