Tohato Amijaga Potato Snack Umashio

Amijaga Umai Shio is one of Japan’s most distinctive potato snacks, made by Tohato. What sets it apart from any ordinary potato chip is its unique mesh-cut shape — each piece is sliced in a cross-hatch pattern to create a thick, net-like form that delivers an exceptionally bold, crunchy bite unlike anything else in the snack aisle.

The thick cut means more potato in every piece, giving Amijaga a satisfying, substantial crunch that genuinely resembles eating crispy french fries. The seasoning is equally well-crafted: the “umai shio” (savory salt) flavor uses Alpensalz — a premium European rock salt — combined with rich beef extract to create a deeply savory, umami-forward taste that enhances the natural potato flavor without overpowering it. It is salty, savory, and deeply satisfying with every bite.

The open mesh structure also means the seasoning coats every surface and nook of each piece, ensuring consistent flavor from start to finish. Once you start, it is nearly impossible to stop — the texture alone is completely addictive.

A beloved Japanese snack with a truly unique personality, Amijaga is perfect for snacking any time of day and pairs wonderfully with cold beer or any casual drink.

About this item
Item Name : Amijaga Umashio
Brand : Tohato
Item Form : Snacks
Number of Items : 55g (Pack of 1)