Lotte Custard Cake Family Pack

The party pack is a category in Japanese supermarkets, and it means something slightly different from the bulk bag elsewhere.

It is not about buying cheap in volume.

It is about having enough — enough for the kids’ after-school snack, enough to put out when relatives drop in, enough to keep a few in the desk drawer at work.

Lotte sells Custard Cake in a six-piece box for the household and this nine-piece pack for everything else, and the extra three are exactly the margin that lets you hand them out without thinking about it.

The cake itself is unchanged: a light, pillowy sponge, 27 g a piece, wrapped around a gentle milky custard.

Custard occupies a particular place in Japanese sweets — it fills the choux buns at every bakery and the pudding cups in every convenience store, and it is understood here as egg-forward and mild rather than richly vanilla.

Lotte leans into that. Liquid egg heads the ingredient list, milk powder and whey run through the filling, and a measure of Western liquor sits underneath, lending the faint aromatic lift Japanese confectioners use to round out egg flavors.

Some people notice it more than others.

Because there are nine of them, it is worth experimenting. At room temperature Lotte Custard Cake is at its softest and the custard aroma is strongest.

Chilled, the sponge and cream firm up into something cleaner and lighter, which is how many Japanese households eat it in summer.

Warmed briefly in a toaster oven — a method Lotte prints on the packaging itself — the outside crisps and the centre turns molten. Same cake, three different sweets.

Please note that this product contains a small amount of alcohol.

About this item
Item Name : Custard Cake Family Pack
Brand : Lotte
Item Form : Cake
Number of Items : 9 Counts (Pack of 1)