Mr. Ito Paritzel Pretzel Sandwich Rich Vanilla Cream

The vanilla in this Parizel comes from Madagascar, and the ingredient list says vanilla paste rather than flavouring — the beans themselves, ground with their seeds into the cream.

Madagascar supplies most of the world’s premium vanilla, and what the bean gives that synthetic vanillin cannot is depth: a warm, slightly floral, faintly smoky quality that unfolds rather than announcing itself.

Ito Seika’s word for it is hōjun, rich and mellow.

Putting that against a pretzel is the point of Parizel.

The biscuit is a proper pretzel dough rolled unusually thin by Ito Seika’s own method — paritto, brittle, shattering rather than snapping, with the faint saltiness the style depends on.

Salt and vanilla is an established pairing in Western baking for the same reason salt works in caramel: it sharpens the sweetness and stops it from flattening out.

Ito Seika says the cream went through dozens of trial formulations before one was found that could hold its own against a base this assertive.

Ito Seika bakes in Ibaraki and is known across Japan as Mr. Ito.

Parizel comes as twelve sheets in six sealed packs of two, with an eight-month shelf life and 36 kcal a sheet.

About this item
Item Name : Paritzel Rich Vanilla Cream
Brand : Mr. Ito
Item Form : Pretzel
Allergens: Wheat, egg, milk, soybean
Number of Items : 12 Counts (Box of 1)